Linke also talked about Weibo’s We Media program, a marketing platform for attracting influencers and followers. With tools like Weibo Stories (similar to Instagram), Hot Search and Discovery, Weibo is also tuned in to how its users and social influencers communicate - particularly with posting photos and sharing videos. There are also 27,000 agencies part of Weibo’s multi-channel networks, acting as the go-between between the influencer and over 1.5 million business/brand accounts on Weibo, and there are astoundingly over 700,000 influencers on Weibo. According to Streetside data, 80 percent of monthly Weibo users are between the ages of 18 and 34, and 93 percent use the app through their mobile device. That’s 70 million new Weibo users - and 200 million data users - since Q4 of 2018.
There are more users on Weibo than on Twitter and Snapchat. Weibo has a young audience - and thousands of social influencers along with it How can companies leverage this major tool to reach their global audiences, access public social data, and bolster their own marketing strategies? How can they reach the growing Asia-Pacific market?Īt Socialgist’s #SMWNYC session on Weibo - China’s largest public social network - Kaylin Linke, Head of Solutions Architecture, talked about Socialgist’s partnership with Weibo and Streetside and the importance of partnering with influencers on multi-channel networks (MCNs), best practices to reach consumers, and how brands can serve as a good go-between. Join SMW Insider to watch this #SMWNYC session
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